Videos and links
You are not the custumer
November 2015 Global Scrum Gathering. Fred was selected by the attendees as a lightening speaker, addressing the final assembly. You are not the customer…instead of making what you want for yourself, consider what they want for themselves. Let’s welcome social scientists into our world, and learn from people like mom so we can develop empathy and deliver enduring value.
Fred Williams explains how sabotage can destroy production and morale, win friends, and even earn promotions. (Agile Prague Conference, 15.9.2015)
A passion for learning
Fred Williams loves to learn and teach. From his time as a member of an elite naval fighter squadron at NAS Miramar, Fred Williams has dug into the details of complex topics. The most difficult and complex problem facing the IT industry worldwide is properly specifying requirements. No project can succeed without well-written requirements, yet so often this crucial stage is shortchanged or ignored.
Fred Williams has set out to change this. By improving requirements specifications, we can reduce wasted work, increase productivity, and delight users and buyers with high quality products.
Fred Williams has delivered training at large and small companies, in Sweden, Germany, and in Central Europe. To arrange a conference call with Fred Williams, please contact Andrea Vuongova, business manger for Williams Technical.